“The Eye” – A global release campaign for Meller Specs’ new optical line.
We led the creative direction and production for this project, a tribute to human evolution through eyewear as a key technological tool. This exclusive collection marks Meller’s entry into the optical sector, blending its digital expertise with a selective offline distribution strategy.

From concept development to full-scale execution, we managed the entire production process—including talent curation, assembling the creative team, location scouting, and designing both the set and lighting—to craft an interactive experience that bridges the physical and digital worlds.